Amara Capital Centre for Entrepreneurship (ACE) | Build. Grow. Scale. Fund.
Amara Capital Centre for Entrepreneurship

Build. Grow. Scale.Fund.

Your complete entrepreneurial growth ecosystem. ACE helps aspiring entrepreneurs, early-stage founders, business owners and executives transitioning from employment build structured, profitable, sales-driven, investor-ready businesses.

Mentorship · Investor Readiness · Sales Mastery · Accountability · Networks · Capital
Who ACE is for

Wherever you are on the journey,
there is a place for you here.

Whether you are starting from scratch, growing your business, preparing to raise capital, or planning your exit from employment, ACE provides the structure, support and network to help you succeed.

New & aspiring entrepreneurs

You have ideas and ambition but need clarity, confidence and a clear execution plan to launch.

Early-stage business owners

You are running a business but struggling with sales, systems, structure or consistent growth.

SMEs preparing to scale

You need structure, governance and investor readiness to attract capital and expand.

Sales professionals & teams

You want to master revenue generation, pipeline design and customer conversion systems.

Executives leaving employment

High-performing professionals and high-net-worth individuals planning a strategic transition into business ownership.

Corporate partners

Banks, service providers and institutions seeking access to a curated founder and SME community.

Our core ecosystem

Three powerful growth pillars.

Each pillar is a complete value chain: from idea to startup, from startup to funding, from revenue to market expansion.

Idea → Startup

Entrepreneurship Mentorship

Turn your ideas into structured businesses through clarity on business models, customers, pricing, branding and market entry.

  • Business idea validation & model design
  • Customer research and positioning
  • Financial basics & founder discipline
  • 12-week cohorts, pods & 1:1 mentorship
Limited offer
Ksh 97,800 Ksh 59,750
per participant · 12-week group program. Prefer private one-to-one? Ask about the Build Your Own Business Program. Enrol at offer price
Startup → Capital

Investor Readiness Ecosystem

Prepare your business for funding, scale and strategic partnerships with expert-led capital readiness support.

  • Financial modelling & valuation support
  • Pitch decks, unit economics & data rooms
  • Governance & compliance structuring
  • 9-week program, clinics & demo days
Limited offer
Ksh 159,700 Ksh 79,850
per participant · investor readiness program Enrol at offer price
Revenue → Expansion

Sales Mastery Ecosystem

Build strong sales teams, improve conversions and increase revenue through practical training and talent matching.

  • Sales strategy & pipeline design
  • Weekly sales war rooms & roleplay
  • Corporate sales team training
  • Sales executive recruitment & matching
Program details & pricing
Full curriculum on Amara Campus, or email team@amaracampus.com View Sales Mastery details
A year-round experience

The ACE rhythm keeps you moving.

Weekly habits, monthly milestones, quarterly deep-dives and one flagship summit: engagement built into your calendar.

Weekly
Monday Founder Power Hour Accountability Pods Friday Sales War Room
Monthly
Founder Circle Breakfast Investor Readiness Clinic Sales Talent Match Day Business Growth Roundtables
Quarterly
Wealth-to-Business Transition Masterclass Founder Demo Day Business Audit Clinic
Half-yearly
Founder Strategy Retreat (2 days)
Annual
Investor Readiness Summit Entrepreneur Awards Sales Leadership Forum

RSVP for the next event

Membership community

Join the ACE community.

ACE is not just a training platform. It is a living business growth community. Choose the tier that matches your stage.

Explorer

Free
forever
  • Community updates
  • Selected webinars
  • Networking event invites
Join free

Builder

Ksh 3,500
per month
  • Weekly live sessions
  • Accountability pods
  • Member templates & resources
  • Event discounts
Become a Builder

Elite

Ksh 35,000
per month
  • VIP sessions & roundtables
  • Strategic advisory
  • Priority reviews
  • Exclusive networking
Go Elite

Legacy Circle

Ksh 250,000
per year
  • Private advisory ecosystem
  • Employment-to-business transition support
  • Quarterly private dinners
  • Investor introductions
Apply to join
Private advisory & premium support

For founders and executives who want direct, personal support.

CEO One-on-One Advisory

Private strategy sessions with the founder: clarity, structure and accountability at the highest level.

Premium · By application only

Investor Readiness Concierge

Done-with-you fundraising preparation: deck, financial model, valuation, data room and investor introductions.

Premium · By application only

Executive Transition Coaching

A structured path for professionals leaving employment, turning expertise, networks and capital into a business.

Premium · By application only

Business Transformation Advisory

Six-month diagnostics-to-transformation engagements covering sales, systems, finance and leadership.

Premium · By application only

Sales Team Performance Advisory

Corporate sales training, pipeline redesign and ongoing war-room coaching for revenue teams.

Premium · By application only

Amara Inner Circle

An invitation-only VIP membership with private dinners, monthly strategy calls and priority investor access.

Premium · By application only

Build Your Own Business Program

The premium one-to-one version of the Entrepreneurship Mentorship Program. Private sessions, a personalised roadmap and direct accountability from idea to launch.

Premium · By application only

SME Board Strategy Session

A facilitated half-day strategy session for SME boards: direction, governance, growth priorities and decision alignment. For up to seven participants.

Premium · By application only

Book a private strategy session

Lucy Munga, Founder and CEO of Amara Capital Limited
Meet the founder

Lucy Munga

Lucy Munga is the Founder and CEO of Amara Capital Limited and the visionary behind the Amara Capital Centre for Entrepreneurship.

She is a business transformation strategist, investor readiness coach, speaker, trainer, and ICF Certified Associate Coach with over 25 years of experience helping businesses build structures for productivity, profitability and growth.

Lucy has delivered investor readiness programs for the African Leadership University Venture Labs in Kigali, Rwanda and Mauritius, preparing founders across the continent to raise capital and scale.

Lucy works with entrepreneurs, founders and business leaders to move from confusion and stagnation to clarity, structure and scalable growth.

Book a discovery call
What our members say

Real founders. Real results.

“I joined with an idea and left with a structured business. The program gave me clarity on my customers, my pricing and my next steps.”

Lydia G. · Entrepreneurship Mentorship Program

“Every session pushed me to take action. By the end I had validated my idea and built the confidence to launch properly.”

Felicia M. · Build Your Own Business Program

“Simple frameworks, real assignments and honest feedback. This program works if you do the work.”

Jackie · Build Your Own Business Program

“The accountability and mentorship kept me consistent. I stopped planning in circles and started executing.”

Lisa M. · Entrepreneurship Mentorship Program

“The investor readiness training changed how I present my business. My numbers and my pitch finally speak the language investors expect.”

Peter M. · Venture Labs Investor Readiness Program, African Leadership University

“Practical, structured and honest. I left knowing exactly what investors will ask and how to answer with confidence.”

Frank T. · Venture Labs Investor Readiness Program, African Leadership University

“The mentorship helped me move from confusion to a clear business model I could defend and act on.”

Jane W. · Entrepreneurship Mentorship Program

“I gained structure, discipline and a network of founders who keep me sharp long after the program ended.”

Tracy W. · Entrepreneurship Mentorship Program

“The program sharpened my business case from every angle. I walked into investor conversations prepared, not hopeful.”

Oreste P. · Venture Labs Investor Readiness Program, African Leadership University
Start your journey

Ready to build your next-level business?

Join the ACE ecosystem today and gain access to mentorship, investor readiness support, sales mastery, accountability and a powerful entrepreneurial network.

RSVP · WhatsApp / Call +254 718 685 580