Deploy a sales force without employing one

It depends on the product. Under the Managed Sales Force, no: every executive signs an Independent Sales Partner Agreement with Amara Capital and remains part of our managed pool, so they are employees of neither your company nor Amara, and you carry no payroll, PAYE, NSSF, SHIF, leave or severance obligations. Under Direct Hire via the Amara Sales Academy, the opposite: we recruit candidates who join your business directly on your own terms and contracts, and they are fully yours from day one.

We maintain a talent pool segmented by industry. When you engage us, we shortlist only executives with relevant experience and a verifiable track record in your sector, then onboard them to your specific product before deployment. Industry-matched teams reach productivity significantly faster than generalists.

Every executive completes our standard sales training: communication, negotiation, objection handling, closing techniques and CRM use, plus onboarding to your specific product using the materials you provide. This standard training is included and is not specialised to any technical field. Continuous training is delivered through a free monthly session held in Nairobi, at a venue communicated ahead of each session, with an online option for executives based outside Nairobi or unable to attend in person, so every executive stays trained wherever they are deployed. Where Amara Capital is required to travel for training, travel and accommodation costs are not included in the continuous training and are billed separately. Where your industry requires expert or specialised training, such as regulatory certifications, technical product knowledge or industry-specific accreditation, that training is arranged at the employer's cost, and Amara coordinates the sessions end to end: scheduling, delivery, attendance and completion tracking, so you get the specialist capability without the administrative burden. Any training beyond the free monthly session is met by the employer or the sales executive.

Yes. You can deploy 1 to 3 managed professionals at a setup fee of KSh 23,900 each, with Amara's fee at 2.5% of gross monthly sales. Small deployments carry a higher rate because coaching, reporting and management effort do not shrink with team size. Your rate falls automatically as you grow: 2% for teams of 4 to 5, 1.5% for 6 to 10, 1.25% for 11 to 49, and 1% for 50 or more. And if you upgrade from Starter to the Launch package within 60 days, we credit 100% of your Starter setup fee, so trying us with one professional costs you nothing extra when you scale.

You receive one consolidated invoice from Amara Capital each month covering your agents' earned commissions plus Amara's fee, calculated as your package percentage of gross sales. On settlement, Amara pays each executive their full earned commission directly within 5 business days and issues a complete statement to you and to every executive. Because Amara's fee is separate from the commission pool, your sales professionals keep 100% of what they earn. You never pay agents, track individual payouts, or handle commission disputes. One invoice, complete visibility.

Yes, and it is deliberately transparent: from the third month of deployment, Amara's fee is your tier percentage of gross sales or KSh 3,500 per deployed professional per month, whichever is greater. That minimum funds what your team receives every single month regardless of sales: continuous standard sales training, coaching, performance management, full payment administration, and free replacement of any executive who exits or underperforms. Compare it to the cost of one salaried sales supervisor and it explains itself. The minimum accrues pro rata per day deployed, is never charged for a vacant seat, and your first two months are purely percentage-based while your team ramps up.

We encourage it. Commission-based executives carry real working costs, travel, airtime and data bundles among them, and a modest monthly expense allowance keeps your team in the field and focused on selling rather than rationing fare. The allowance is entirely separate from commissions: it is not part of the commissions paid to your executives and not part of Amara's fee. It is simply added to your consolidated monthly invoice and passed to your executives in full, so you still make one payment and Amara still handles all disbursement. Teams supported this way consistently retain their best performers longer.

Both are covered at no cost, for the entire engagement. Any executive who exits or consistently underperforms is replaced free of charge, with a matched replacement deployed within 10 business days, so your momentum never stalls. You are never billed a maintenance fee for a vacant seat: the fee accrues pro rata per day each professional is actually deployed, stopping on an exit date and resuming when the replacement starts. Commissions the departing executive earned before exit are still paid to them through Amara on the normal cycle, and their open pipeline is reassigned to the replacement or the team. If the same seat turns over three or more times in a quarter, we pause and conduct a joint root-cause review with you before further replacements, because repeat churn in one seat usually signals something in the role, territory or commission structure that replacement alone will not fix.

Executives introduced by Amara may not be engaged directly during the contract and for 12 months after, except on payment of a conversion fee, per the non-circumvention clause in our agreement.

Application, screening and matching are completely free for sales executives. The optional Sales Mastery certification is a paid program.

Sales executives are independent contractors responsible for filing their own tax returns and statutory obligations. Where the law requires withholding at source on commission payments, Amara Capital applies it and issues each executive a statement of amounts paid and withheld, so both you and the executives have a clean, documented record. For regulated products such as insurance, investments and real estate, executives deployed to you hold or obtain the licenses applicable to that industry before selling. None of this touches your business: you carry no payroll, PAYE, NSSF, SHIF or statutory filing obligations for the team.