Sales Agents Managed Services · B2B Sales Partner
Build your sales pipeline without building the entire sales department. Amara Capital provides outsourced B2B sales management for companies that want to grow revenue without the cost, complexity and management burden of an in-house sales team.
We recruit, train, deploy, manage and measure industry-matched sales professionals on your behalf, using a structured sales process, CRM, sales management and performance reporting.
Your sales growth. Our managed expertise. Shared success
Kenya | Uganda | Tanzania | Rwanda | South Sudan
The real problem
Building an effective B2B sales function requires far more than hiring salespeople. It requires all of this, working together, every month:
Amara brings these capabilities together into one managed service. Instead of building the sales function yourself, outsource it to us.
The managed service
We define your target market, ideal customer profile, buyer personas, territories, sales proposition and go-to-market approach.
We recruit and deploy sales professionals whose experience matches your industry, product, market and territory.
Your team receives our structured sales training, together with product knowledge sessions delivered by you, so they sell your product with authority. Training and technology are covered in the model; the cost of running your own product sessions sits with you.
We identify and develop qualified prospects through targeted outbound, prospecting, referrals, partnerships and other agreed channels.
Every opportunity is captured and managed in Zoho CRM, from first contact through qualification, proposal, negotiation and closing.
Amara provides ongoing supervision, coaching, pipeline reviews, performance management and sales optimisation.
You receive visibility into leads, meetings, proposals, opportunities, conversions, pipeline value, sales performance and revenue, all from a single Zoho CRM instance configured for your business.
Amara sets and manages internal sales targets and activity KPIs for the deployed team, whether or not you have set a revenue target of your own, and we measure outcomes against them and continuously improve the sales process.
Engagement models
Every engagement is scoped around your business rather than forced into a one-size-fits-all package. Most clients start with a pilot, then settle into one of these models.
You manage. We provide the sales talent.
For companies that already have sales management capability but need additional commission-based sales professionals. We recruit, screen, match and onboard industry-relevant independent sales professionals.
Commercial model: performance-based. You pay agreed commissions to the deployed professionals plus Amara's management fee.
Ask about the Sales NetworkAmara manages your sales team.
For growing companies that need a dedicated sales team but do not want to build and manage the entire sales operation internally. Best for 4 to 10 sales professionals.
Commercial model: activation from KSh 190,000 (USD 1,475), annual account management from KSh 190,000 (USD 1,475), plus tiered performance commission on gross sales.
Request a Managed Growth teamAmara becomes your outsourced sales department.
For companies that want Amara to take responsibility for a significant part of their sales execution across multiple products, territories or countries. Best for 11 to 50+ sales professionals.
Commercial model: activation and annual account management scoped to the operation, plus tiered performance commission on gross sales.
Discuss a Managed Scale solutionOur commercial model
Three components, nothing hidden: a one-off activation fee to set your sales engine up, an annual account management fee set at the same figure as your activation fee, and a performance commission on the gross sales your team generates. All figures shown are exclusive of government taxes. Recruitment, Zoho CRM, training, reporting, marketing and lead generation are all covered within the model at no separate charge.
| Engagement | Team size | One-off activation fee | Annual account management fee | Performance commission |
|---|---|---|---|---|
| 90-Day Pilot | 1 to 2 professionals | KSh 85,000 (USD 660), credited to your account if you proceed within 30 days of day 90 | Not applicable during the pilot | Tiered on gross sales, from the first sale |
| Managed Starter | 1 to 3 professionals | KSh 95,000 (USD 740) | KSh 95,000 (USD 740) per year | Tiered on gross sales |
| Managed Growth ⭐ | 4 to 10 professionals | From KSh 190,000 (USD 1,475) | From KSh 190,000 (USD 1,475) per year | Tiered on gross sales |
| Managed Scale | 11 to 50+ professionals | Scoped to the operation | Scoped to the operation | Tiered on gross sales |
Most of what it takes to build a sales engine is inside the model already. Here is exactly what sits where.
| What we provide | How it is charged |
|---|---|
| One-off activation We align, set up and activate your sales engine for success from day one | Payable |
| Zoho CRM, training and technology reporting CRM setup, sales training and real-time reporting | Covered |
| Account management Dedicated account management to ensure strategy execution, optimisation and growth | Payable annually |
| Sales agent recruitment We recruit, vet and onboard high-performing sales professionals for you | Covered |
| Client product knowledge sessions Your team onboards and aligns our professionals on your product. The cost of delivering these sessions sits with you | Mandatory, your cost |
| Performance commission on gross sales Our success is tied to yours. We earn when you sell and grow | Payable |
| Marketing and lead generation We generate qualified leads and build your pipeline with proven outreach | Covered |
| Travel outside the agreed territory Where your engagement requires professionals to sell outside their agreed territory, including in another country, travel and accommodation are invoiced at cost and pre-approved by you in writing | Payable at cost |
| Sales digital assets Sales collateral, pitch decks, proposals and one-pagers built for your company | Optional, quoted separately |
Performance commission is calculated on the sales your Amara team generates each calendar month, in bands, so the rate rises only on the portion of sales in each band.
| Monthly sales generated | Commission on that portion |
|---|---|
| First KSh 500,000 (USD 3,880) | 10% |
| Portion from KSh 500,000 (USD 3,880) to KSh 1,500,000 (USD 11,630) | 17.5% |
| Portion above KSh 1,500,000 (USD 11,630) | 23% |
You pay one commission to Amara. We contract the sales professionals under their own independent sales partner agreements and remunerate them directly, so the team's remuneration structure is agreed with you at scoping and administered by Amara thereafter, and you never chase payouts or handle sales payroll. Commission is charged only on sales actually generated, so in a month with no sales there is no commission to pay. Worked example: KSh 1,200,000 (USD 9,300) of monthly sales attracts commission of KSh 172,500 (USD 1,340). KSh 4,000,000 (USD 31,000) of monthly sales attracts KSh 800,000 (USD 6,200).
All engagements are subject to a signed Managed Sales Services Agreement before commencement. Fees cover the agreed team capacity and sales management infrastructure. Performance commission is agreed in writing per engagement and is based on gross sales generated by the deployed team. United States Dollar figures shown in brackets are indicative only, converted at KSh 129 to USD 1 as at 14 August 2026, and are restated at the prevailing rate when your proposal is issued. Invoices are raised in Kenyan Shillings unless we agree otherwise in writing. All fees and commissions quoted are exclusive of government taxes, including Value Added Tax where applicable, which are charged in addition at the prevailing rate. Travel and accommodation outside the agreed territory are invoiced at cost, subject to your written approval in advance. Minimum engagement after a pilot is 6 months.
A one-time fee covering sales strategy and discovery, ideal customer profile development, sales process design, Zoho CRM configuration, recruitment and matching, product onboarding, sales playbooks and team mobilisation.
Covers dedicated account management for the year: strategy execution, sales management and supervision, Zoho CRM licences and administration, pipeline management, coaching, performance management and your reporting cycle.
A banded fee on monthly sales generated: 10% on the first KSh 500,000 (USD 3,880), 17.5% on the portion to KSh 1,500,000 (USD 11,630) and 23% above that. This is your all-in sales cost, and it covers the professionals' own remuneration, which Amara pays. It is charged only on sales actually generated, so Amara earns more only when your revenue grows.
Complete the sales assessment and we will return a written proposal with the activation fee, annual account management fee, performance terms and team structure scoped to your business.
Request a managed sales proposalRecommended starting point
Prove the sales model before you scale it. Not sure how large your sales team should be, or whether outbound will work for your product? Run a structured 90-day pilot with a small team for an activation fee of KSh 85,000 (USD 660), covering setup, one to two sales professionals, Zoho CRM, sales management and the full 90-day report. Performance commission applies on gross sales from the first sale, on the same tiered scale as a full engagement, so you pay for results as they arrive. Proceed to a managed engagement within 30 days of day 90 and the entire KSh 85,000 (USD 660) is credited to your account, so a pilot that works costs you nothing extra. No annual account management fee during the pilot, and no obligation to scale afterwards.
No guesswork and no long lock-in before the model is proven. We use the sales data to make the next decision, together. Proceed within 30 days of day 90 and your KSh 85,000 (USD 660) activation fee is credited in full against your managed engagement.
Start my 90-day pilotChoosing
| Your requirement | Best Amara solution |
|---|---|
| We need a few commission-based salespeople | Amara Sales Network |
| We have salespeople but need Amara to manage them | Managed Growth |
| We need Amara to build and manage our sales team | Managed Growth |
| We need sales management, CRM and reporting | Managed Growth |
| We want to expand into new territories | Managed Growth or Managed Scale |
| We need a regional East Africa sales operation | Managed Scale |
| We want to outsource most of our sales function | Managed Scale |
How we work
We understand your products, market, customers, sales objectives and commercial model.
We define your ideal customer profile and build a targeted account list.
We select sales professionals with relevant industry, product and territory experience.
We onboard the team on your products, value proposition, buyer journey, objections and sales process.
The team identifies and engages qualified decision-makers through targeted outbound and relationship-led selling.
Leads are qualified against agreed criteria before entering the active sales pipeline.
Sales professionals conduct meetings, demonstrations, presentations, proposals and negotiations.
Qualified opportunities are progressed to purchase order, contract or payment.
Every activity and opportunity is captured in Zoho CRM.
We analyse the data, identify bottlenecks and continuously improve conversion.
Complete visibility
Your sales team operates inside Zoho CRM under Amara's sales management system, so you never have to rely on WhatsApp updates, spreadsheets or verbal reports to know what is happening. Here is the monthly management report you receive.
Sample report layout, shown with example figures rather than client data. Your report also covers leads generated, target accounts, outreach and calls, deals lost, salesperson performance, target versus actual and the forward sales forecast.
Your sales pipeline becomes measurable. No CRM record, no recognised sales activity.
Fit
Our managed model is built for businesses where sales require targeted prospecting, relationship building, decision-maker engagement and structured follow-up. If your product requires a salesperson to identify, engage, educate and convert a decision-maker, the model is likely to be a strong fit. These are the sectors we serve today, and we are open to any industry that fits the model. Engagements in licensed or regulated sectors are scoped separately, so talk to us first.
Regional
Amara supports companies building sales capacity across East Africa. Our network currently supports sales activity across Kenya, Uganda, Tanzania, Rwanda and South Sudan. Where a team works outside its agreed territory, travel and accommodation are invoiced at cost and approved by you in advance. Professionals based outside Kenya are contracted and paid in United States Dollars by bank transfer, so cross-border deployment carries no payment friction for you.
Start in one market. Scale when the model works
Why Amara
We do not simply send you available salespeople. We match talent to your industry, product, buyer and territory.
Your sales team operates under defined KPIs, a documented sales process and regular performance reviews.
Instead of managing several independent salespeople, you have one accountable partner in Amara Capital.
Your sales activities and pipeline are managed in Zoho CRM with structured reporting, not memory and messaging apps.
Start with a pilot or a small team and scale as your pipeline and revenue grow.
Our model combines predictable fixed fees with performance-based compensation, so we win when you do.
We do not stop at recruitment and walk away. We are not a call centre. We are not a lead-list provider. Our role is to turn your commercial strategy into a functioning, measurable sales operation, and to stay accountable for it month after month.
Next step
Tell us what you want to sell, who you want to sell to and where you want to grow. We will assess your requirements and come back with the recommended Amara model, team structure, sales process and commercial arrangement.
60-second assessment
Answer six questions and we will tell you which engagement to ask for, before you speak to anyone.
01Do you have a sales manager who can run a team day to day?
02How many sales professionals do you need?
03Do you need Amara to generate leads and build the target account list?
04Do you need CRM, pipeline management and monthly reporting?
05Have you already proven this product sells in this market?
06How many countries do you want to sell in?
The form captures your company, industry, products, average deal value, target customers, countries, current sales performance and team, desired team size, sales cycle, existing customer database, CRM and revenue target, plus whether you are considering the Sales Network, Managed Growth or Managed Scale.
An Amara sales consultant works through your answers, tests the assumptions and confirms whether a pilot or a full engagement is the right starting point.
You receive the recommended model, team structure, sales process, KPIs, activation fee, annual account management fee and performance terms in writing.
Before any work begins, both parties sign a Managed Sales Services Agreement setting out scope, team structure, KPIs, fees, performance terms, data ownership, confidentiality and term. Services commence only once it is signed.
We run discovery, build your ICP and target list, configure Zoho CRM, recruit and onboard the team, and start selling.
About 10 minutes. The more detail you give us, the sharper the proposal that comes back.
Open the sales assessment formPrefer to talk first? Email partnerships@amaracampus.com or WhatsApp +254 718 685 580
For sales professionals
Our clients get industry-matched teams because we invest continuously in the professionals behind them. Applications are free, always. We recruit for commission-based roles, full-time sales roles, managerial roles and our sales and marketing internship programme.
Sell for vetted companies across insurance, microfinance, real estate, investments, health, SaaS and more. You are matched to industries where your experience shines, paid in full and on time through Amara, and supported with continuous training and coaching.
Apply as a sales professionalNo sales experience yet? Our internship gives early-career talent hands-on exposure to live client campaigns, structured training from Amara Campus coaches, and a direct pathway into paid commission roles. Select the internship option on the form when applying.
Apply for the internship programmeQuestions from candidates and interns go to team.amara@amaracampus.com.
Common questions
Under the Managed Sales Force model, sales professionals are engaged by Amara Capital under independent sales partner agreements and deployed as part of Amara's managed sales network. They are not your employees, so you carry no payroll, PAYE, NSSF, SHIF, leave or severance obligations, and no responsibility for their recruitment, supervision or remuneration. The precise contractual and statutory treatment is set out in the client agreement and applicable law. Where we recruit staff for you to employ directly, through the Amara Sales Academy, those hires join your business on your own contracts and are fully yours.
Yes. A Managed Sales Services Agreement must be signed by both parties before services commence. It sets out the agreed scope, team structure and capacity, KPIs, activation fee, annual account management fee, performance commission, invoicing and payment terms, replacement process, confidentiality, data ownership, term and exit provisions. Nothing is left to a verbal understanding, which protects both sides.
No, and be cautious of anyone who does. We do not guarantee a particular revenue outcome. We commit to agreed sales activities, process, management, reporting and KPIs. Sales results also depend on your product, pricing, market, sales cycle and fulfilment.
That is common, and it does not hold up the engagement. Amara sets internal sales targets and activity KPIs for the deployed team based on your product, pricing, market and sales cycle, and reports performance against them. Where you do have a target, we build the plan around it. Where you do not, we establish one from the first ninety days of real data rather than guessing at the outset.
No, and that is the point of a managed engagement. Amara recruits, contracts, trains, supervises, coaches, sets internal targets for and remunerates the team. You deal with one account manager at Amara and receive periodic reporting on pipeline, activity and results, rather than managing individuals, chasing updates or handling commission questions. If you would rather manage the team yourself, ask us about the Amara Sales Network, where we supply and administer the professionals and you run them.
No. Your commercial relationship is with Amara Capital only. We contract each sales professional under an independent sales partner agreement and remunerate them directly under that agreement, so you receive one invoice and never handle individual statements or payouts. Professionals based in Kenya are paid in Kenyan Shillings by mobile money or bank transfer, and professionals based outside Kenya, including in Uganda and Tanzania, are paid in United States Dollars by bank transfer. The remuneration structure for your team is agreed with you at scoping, because it varies by industry, product and deal size, and Amara administers it from there.
In bands, on the sales your Amara team generates each calendar month: 10% on the first KSh 500,000 (USD 3,880), 17.5% on the portion between KSh 500,000 (USD 3,880) and KSh 1,500,000 (USD 11,630), and 23% on the portion above KSh 1,500,000 (USD 11,630). This is an all-in rate: it covers the sales professionals' own remuneration, which Amara pays, as well as recruitment, training, supervision, Zoho CRM, reporting and replacement. Only the portion in each band attracts that band's rate, so there is no cliff where one extra shilling of sales sharply increases your fee. Commission is charged only on sales actually generated in that month.
The activation fee funds the work done before a single sale is possible: sales strategy and discovery, ideal customer profile development, sales process design, Zoho CRM configuration, recruitment and matching, product onboarding, playbooks and team mobilisation. The annual account management fee funds the year-round infrastructure that keeps the engine running: account management, sales supervision, CRM licences and administration, coaching, performance management and your reporting cycle. Everything else, including recruitment, training, technology reporting, marketing and lead generation, is covered within the model at no separate charge, and the performance commission means we earn most when you sell most.
Selling within the agreed territory carries no travel charge. Where your engagement requires professionals to work outside that territory, for example covering branches in another county or another country, travel and accommodation are invoiced at cost. Nothing is booked without your written approval of an estimate first, so a travel cost never appears on an invoice you have not already seen. Territories, and the approval process for working beyond them, are set out in the Managed Sales Services Agreement.
No. Every figure published on this page, and every figure in your written proposal, is exclusive of government taxes. Value Added Tax and any other applicable government taxes are charged in addition at the prevailing rate and shown separately on your invoice.
Two things. First, product knowledge sessions are delivered by you, because nobody knows your product as well as your team does, and the cost of running those sessions sits with you. Second, sales digital assets such as branded collateral, pitch decks, proposals and one-pagers are optional and quoted separately on a needs basis. Everything else in the model, recruitment, standard sales training, Zoho CRM and technology reporting, marketing and lead generation, supervision and replacement, is covered.
Yes. We recommend the 90-day pilot for companies testing a new sales channel, product or market, and Managed Starter for teams of 1 to 3 professionals.
Yes. We can structure country teams, regional representatives and market-entry programmes across Kenya, Uganda, Tanzania, Rwanda and South Sudan, depending on your product, target market and commercial opportunity.
Yes. A managed engagement can include Amara-recruited professionals, your existing salespeople, or a hybrid of both, subject to the agreed scope.
You do. The client retains ownership of its customer and prospect data. Amara processes and manages that information only for purposes agreed under the engagement, subject to applicable data protection and confidentiality requirements.
We monitor individual and team performance against agreed KPIs. Where a professional consistently underperforms, Amara runs a performance improvement or replacement process with you, at no additional recruitment cost within a managed engagement.
Zoho CRM. We configure a dedicated instance for your engagement covering leads, accounts, opportunities, activities, pipeline and performance, and we administer it for you. You receive a structured monthly management report, and dashboard access can be provisioned where the engagement calls for it. Reporting covers pipeline, activity and results. The sales professionals themselves are contracted, managed and remunerated by Amara, so team identities, individual remuneration and internal performance management remain ours to run, which is precisely the management burden you are outsourcing.
Sales professionals engaged by Amara are independent contractors responsible for their own tax returns and statutory filings. Commission payments are subject to withholding tax at the applicable rate, currently 5%, which Amara deducts and remits at source and evidences by statement. None of this touches your business: you receive one invoice from Amara Capital and carry no payroll, PAYE, NSSF, SHIF or statutory filing obligations for the team.
Every professional completes our standard sales training covering communication, negotiation, objection handling, closing and CRM use, plus onboarding on your specific product and sales process. Standard training is included and is not specialised to any technical field. Where your product requires expert or specialised training, such as technical product accreditation or sector-specific certification, that training is arranged at the client's cost and Amara coordinates delivery end to end. Continuous training runs monthly in Nairobi with an online option for professionals based elsewhere. Travel and accommodation, where Amara is required to travel, are not included in continuous training.
Recruit. Train. Deploy. Manage. Measure. Grow.